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	<title>Video Production &#38; Editing - Columbus OH - Palestra Creative &#187; nickjones82</title>
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	<description>Video for the Social Media World</description>
	<lastBuildDate>Thu, 02 Sep 2010 18:55:32 +0000</lastBuildDate>
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		<title>Pelotonia 2010 Opening Ceremony Video</title>
		<link>http://palestracreative.com/featured-post/pelotonia-2010-opening-ceremony-video/</link>
		<comments>http://palestracreative.com/featured-post/pelotonia-2010-opening-ceremony-video/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 18:55:32 +0000</pubDate>
		<dc:creator>nickjones82</dc:creator>
				<category><![CDATA[featured post]]></category>
		<category><![CDATA[Bike Ride]]></category>
		<category><![CDATA[Biking]]></category>
		<category><![CDATA[Cancer]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[James Cancer Research]]></category>
		<category><![CDATA[Ohio State University]]></category>
		<category><![CDATA[One Goal]]></category>
		<category><![CDATA[Pelotonia]]></category>

		<guid isPermaLink="false">http://palestracreative.com/?p=298</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Colin Gawel &#8220;Superior&#8221;</title>
		<link>http://palestracreative.com/music/colin-gawel-superior/</link>
		<comments>http://palestracreative.com/music/colin-gawel-superior/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 15:48:05 +0000</pubDate>
		<dc:creator>nickjones82</dc:creator>
				<category><![CDATA[featured post]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[music video]]></category>
		<category><![CDATA[Colin Gawel]]></category>
		<category><![CDATA[Columbus]]></category>
		<category><![CDATA[Curry House Records]]></category>
		<category><![CDATA[Mike Landolt]]></category>
		<category><![CDATA[Ohio]]></category>
		<category><![CDATA[Superior]]></category>

		<guid isPermaLink="false">http://palestracreative.com/?p=291</guid>
		<description><![CDATA[This is the official music video for Colin Gawel&#8216;s &#8220;Superior&#8221; single. The video was shot in Columbus, OH at Colin&#8217;s house, along the Scioto River on foggy January morning, and at Oldfield&#8217;s on High. The actress in the video is Geneva Hyman and &#8220;Joe&#8221; is played by Colin&#8217;s son Owen. The single was released on [...]]]></description>
			<content:encoded><![CDATA[<p>This is the official music video for <a href="http://www.colingawel.com">Colin Gawel</a>&#8216;s &#8220;Superior&#8221; single. The video was shot in Columbus, OH at Colin&#8217;s house, along the Scioto River on foggy January morning, and at Oldfield&#8217;s on High. The actress in the video is Geneva Hyman and &#8220;Joe&#8221; is played by Colin&#8217;s son Owen.</p>
<p>The single was released on Mike Landolt&#8217;s Curry House Records.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fly.Union ft. Big Sean &#8220;Poed Up&#8221;</title>
		<link>http://palestracreative.com/music/fly-union-poed-up-ft-big-sean/</link>
		<comments>http://palestracreative.com/music/fly-union-poed-up-ft-big-sean/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 15:57:21 +0000</pubDate>
		<dc:creator>nickjones82</dc:creator>
				<category><![CDATA[featured post]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[music video]]></category>
		<category><![CDATA[Big Sean]]></category>
		<category><![CDATA[Carl Zeiss primes]]></category>
		<category><![CDATA[Fly.Union]]></category>
		<category><![CDATA[G.O.O.D. Music]]></category>
		<category><![CDATA[Letus]]></category>
		<category><![CDATA[Poe'd Up]]></category>

		<guid isPermaLink="false">http://palestracreative.com/?p=251</guid>
		<description><![CDATA[Official music video for Fly.Union&#8217;s &#8220;Poe&#8217;d Up&#8221; featuring G.O.O.D. Music artist Big Sean. The video was shot in Cleveland, OH by Palestra Creative with a big thanks to Eighty81.com crew. Download Fly.Union&#8217;s Value Pack Vol. 1 at FlyDotU.com Video shot on a Canon XLH1 w/ Letus Extreme Adapter and Carl Zeiss primes.]]></description>
			<content:encoded><![CDATA[<div>Official music video for Fly.Union&#8217;s &#8220;Poe&#8217;d Up&#8221; featuring G.O.O.D. Music artist Big Sean. The video was shot in Cleveland, OH by Palestra Creative with a big thanks to Eighty81.com crew.</p>
<div id="description">Download Fly.Union&#8217;s Value Pack Vol. 1 at <a rel="nofollow" href="http://flydotu.com/" target="_blank">FlyDotU.com</a> Video shot on a Canon XLH1 w/ Letus Extreme Adapter and Carl Zeiss primes.</div>
</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Social Media Campaign Follow Up</title>
		<link>http://palestracreative.com/articles/the-social-media-campaign-follow-up/</link>
		<comments>http://palestracreative.com/articles/the-social-media-campaign-follow-up/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 15:54:19 +0000</pubDate>
		<dc:creator>nickjones82</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[IKEA]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Video]]></category>

		<guid isPermaLink="false">http://palestracreative.com/?p=219</guid>
		<description><![CDATA[In the scrappy world of finding the &#8220;next big&#8221; way to cash in on the social media audience, I think I&#8217;m on to something&#8230; free stuff works.  Read about Swedish fast-furniture giant IKEA&#8217;s great Facebook campaign on CNET.com. What I really love is not necessarily the initial campaign (although their use of Facebook mashed up [...]]]></description>
			<content:encoded><![CDATA[<p>In the scrappy world of finding the &#8220;next big&#8221; way to cash in on the social media audience, I think I&#8217;m on to something&#8230; free stuff works.  Read about Swedish fast-furniture giant IKEA&#8217;s great Facebook campaign on <a href="http://news.cnet.com/8301-17852_3-10404937-71.html?part=rss&amp;subj=news&amp;tag=2547-1_3-0-20 ">CNET.com</a>.  What I really love is not necessarily the initial campaign (although their use of Facebook mashed up with free stuff concept is brilliant), but the social media campaign that followed.  IKEA (or the ad agency they hired <a href="http://www.fb.se/#/se/Search/">Forsman and Bodenfors</a>) documented the campaign, created an engaging 1:35 video about how brilliant they were, and made a second social campaign.</p>
<p>Not knowing specific numbers it&#8217;s really hard to decide which campaign is the most successful, but it&#8217;s really easy to assess that the combination of the two is where it&#8217;s at.  The follow up helps in a few ways&#8230;</p>
<p>1. Provides a sense of intelligence around the IKEA brand.</p>
<p>2. Re-introduces the campaign to a new (media) demographic.</p>
<p>3. The obvious&#8230; 2 campaigns for the price of 1</p>
<p>4. Builds anticipation for the IKEA&#8217;s next social media campaign (I&#8217;m now a Facebook fan, are you?)</p>
]]></content:encoded>
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		</item>
		<item>
		<title>The 3RD &#8220;ESCALADE&#8221; Music Video</title>
		<link>http://palestracreative.com/music-video/the-3rd-escalade-music-video/</link>
		<comments>http://palestracreative.com/music-video/the-3rd-escalade-music-video/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 15:18:58 +0000</pubDate>
		<dc:creator>nickjones82</dc:creator>
				<category><![CDATA[music video]]></category>
		<category><![CDATA[Columbus]]></category>
		<category><![CDATA[Elevator Music]]></category>
		<category><![CDATA[Escalade]]></category>
		<category><![CDATA[Hip Hop]]></category>
		<category><![CDATA[Ohio]]></category>
		<category><![CDATA[Rashad]]></category>
		<category><![CDATA[The 3RD]]></category>
		<category><![CDATA[Three Are Dee]]></category>

		<guid isPermaLink="false">http://palestracreative.com/?p=246</guid>
		<description><![CDATA[The 3RD &#8220;ESCALADE&#8221; Nineteen Seventy Nine Elevator Music Directed by: Palestra Creative Download The 3RD&#8216;s debut record &#8220;1979&#8243; on iTunes 12.14.09]]></description>
			<content:encoded><![CDATA[<p>The 3RD<br />
&#8220;ESCALADE&#8221;<br />
Nineteen Seventy Nine<br />
Elevator Music<br />
Directed by: Palestra Creative</p>
<p>Download <a href="http://http://www.myspace.com/The3RD">The 3RD</a>&#8216;s debut record &#8220;1979&#8243; on iTunes 12.14.09</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Sandbox: Coworking in Columbus</title>
		<link>http://palestracreative.com/featured-post/sandbox-coworking-in-columbus/</link>
		<comments>http://palestracreative.com/featured-post/sandbox-coworking-in-columbus/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 21:41:15 +0000</pubDate>
		<dc:creator>nickjones82</dc:creator>
				<category><![CDATA[featured post]]></category>
		<category><![CDATA[Columbus]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[Sandbox]]></category>
		<category><![CDATA[Short North]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://palestracreative.com/?p=221</guid>
		<description><![CDATA[The Sandbox is a coworking, collective place to work in Columbus, Ohio. It is also the host of many community and networking events. Dan Hoffman toted a camera to capture the atmosphere and conversation at the Sandbox&#8217;s 12.01.09 &#8220;Speed-Networking&#8221; event. Coworking, community &#8230; and content. watch. share. converse. Here&#8217;s a twitter roll of the folks [...]]]></description>
			<content:encoded><![CDATA[<p>The Sandbox is a coworking, collective place to work in Columbus, Ohio. It is also the host of many community and networking events.  <a href="http://twitter.com/danhoffman24">Dan Hoffman</a> toted a camera to capture the atmosphere and conversation at the Sandbox&#8217;s 12.01.09 &#8220;Speed-Networking&#8221; event.</p>
<p>Coworking, community &#8230; and content.<br />
watch. share. converse.</p>
<p>Here&#8217;s a twitter roll of the folks involved in the video:</p>
<p>Ryan Baur (<a href="http://twitter.com/ryanomics">@ryanomics</a>)<br />
Wolf Starr (<a href="http://twitter.com/twstarr">@twstarr</a>)<br />
Corey Montie (<a href="http://twitter.com/coreymontie">@coreymontie</a>)<br />
Jennifer Brown (<a href="http://twitter.com/jenniferpbrown">@jenniferpbrown</a>)<br />
Ryan Kovalaske (<a href="http://twitter.com/rkovo715">@rkovo715</a>)<br />
Tom Laplante (<a href="http://twitter.com/phonoballoons">@phonoballoons</a>)<br />
Mark Allen (<a href="http://twitter.com/editormark">@editormark</a>)<br />
Megan Hofmann (<a href="http://twitter.com/mscatalysta">@mscatalysta</a>)<br />
Dan Hoffman (<a href="http://twitter.com/danhoffman24">@danhoffman24</a>)<br />
Eric Leslie (<a href="http://twitter.com/beonscene">@beonscene</a>)</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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