Video Production & Editing - Columbus OH - Palestra Creative » Articles

The Social Media Campaign Follow Up

nickjones82 — Tue, 22 Dec 2009 15:54:19 +0000

In the scrappy world of finding the “next big” way to cash in on the social media audience, I think I’m on to something… free stuff works. Read about Swedish fast-furniture giant IKEA’s great Facebook campaign on CNET.com. What I really love is not necessarily the initial campaign (although their use of Facebook mashed up with free stuff concept is brilliant), but the social media campaign that followed. IKEA (or the ad agency they hired Forsman and Bodenfors) documented the campaign, created an engaging 1:35 video about how brilliant they were, and made a second social campaign.

Not knowing specific numbers it’s really hard to decide which campaign is the most successful, but it’s really easy to assess that the combination of the two is where it’s at. The follow up helps in a few ways…

1. Provides a sense of intelligence around the IKEA brand.

2. Re-introduces the campaign to a new (media) demographic.

3. The obvious… 2 campaigns for the price of 1

4. Builds anticipation for the IKEA’s next social media campaign (I’m now a Facebook fan, are you?)

Coke Leading the Way

palestracreativewp — Wed, 18 Nov 2009 18:39:47 +0000

Kudos to Coca-Cola for diving head first into social media and actually doing it the right way. I was unfamiliar with Expedition 206 until I read the article about it on Mashable yesterday. Basically they’ve “hired” three well traveled, media savvy communicators to go on the trip of lifetime and tell all of us about it.

Cristina Warren of Mashable reports this project was generated from the top down and spear-headed by Senior VP of Global Affairs Clyde Tuggle. “Tuggle made it clear that Coke knows that they don’t own the brand — the consumers own the brand. Thus, who better to trust to spread the message of happiness than those consumers?”

Very refreshing to hear a major brand like Coke take a hands-off progressive approach (which is really the only good approach) to branding in the Social Media market.

Follow, friend and watch the Expedition 206 team on Twitter, Facebook, Vimeo and their own site.

25 Social Media “DON’Ts”

palestracreativewp — Tue, 17 Nov 2009 18:53:18 +0000

A quick list (via Identity PR) of the 25 most frequently asked questions with respect to social media, to which (all) the answer is a resounding NO:

1 – Will this increase my sales, directly?

2 – Can you (my agency) do this all for me?

3 – Will I see results in 30 days?

4 – Isn’t it all about selling and marketing?

5 – Should I just talk about how great my company and/or new product or service is?

6 – So, what I’m doing is sending out “status updates”?

7 – Can I expect to have thousands of fans for my B2B professional services firm on Facebook?

8 – Should I blindly contact everyone I know (and even those I don’t) and ask them to follow or fan me?

9 – Our Web site isn’t that great. Can we get started anyway?

10 – Should I ignore negative interaction and delete negative comments on my blog?

Read 11-25 at IdentityPR.com

Up your SEO rank using engaging content

palestracreativewp — Mon, 16 Nov 2009 19:04:52 +0000

Read the article here

The Illusion of Brand Control

palestracreativewp — Fri, 13 Nov 2009 15:07:14 +0000

A great article from the Harvard Business Review that can be read here.