Video Production & Editing - Columbus OH - Palestra Creative » facebook http://palestracreative.com Video for the Social Media World Mon, 13 Sep 2010 21:30:07 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 The Social Media Campaign Follow Up http://palestracreative.com/articles/the-social-media-campaign-follow-up/ http://palestracreative.com/articles/the-social-media-campaign-follow-up/#comments Tue, 22 Dec 2009 15:54:19 +0000 nickjones82 http://palestracreative.com/?p=219 In the scrappy world of finding the “next big” way to cash in on the social media audience, I think I’m on to something… free stuff works.  Read about Swedish fast-furniture giant IKEA’s great Facebook campaign on CNET.com. What I really love is not necessarily the initial campaign (although their use of Facebook mashed up with free stuff concept is brilliant), but the social media campaign that followed. IKEA (or the ad agency they hired Forsman and Bodenfors) documented the campaign, created an engaging 1:35 video about how brilliant they were, and made a second social campaign.

Not knowing specific numbers it’s really hard to decide which campaign is the most successful, but it’s really easy to assess that the combination of the two is where it’s at. The follow up helps in a few ways…

1. Provides a sense of intelligence around the IKEA brand.

2. Re-introduces the campaign to a new (media) demographic.

3. The obvious… 2 campaigns for the price of 1

4. Builds anticipation for the IKEA’s next social media campaign (I’m now a Facebook fan, are you?)

]]> http://palestracreative.com/articles/the-social-media-campaign-follow-up/feed/ 0 25 Social Media “DON’Ts” http://palestracreative.com/articles/25-social-media-donts/ http://palestracreative.com/articles/25-social-media-donts/#comments Tue, 17 Nov 2009 18:53:18 +0000 palestracreativewp http://palestracreative.com/?p=205 A quick list (via Identity PR) of the 25 most frequently asked questions with respect to social media, to which (all) the answer is a resounding NO:

1 – Will this increase my sales, directly?

2 – Can you (my agency) do this all for me?

3 – Will I see results in 30 days?

4 – Isn’t it all about selling and marketing?

5 – Should I just talk about how great my company and/or new product or service is?

6 – So, what I’m doing is sending out “status updates”?

7 – Can I expect to have thousands of fans for my B2B professional services firm on Facebook?

8 – Should I blindly contact everyone I know (and even those I don’t) and ask them to follow or fan me?

9 – Our Web site isn’t that great. Can we get started anyway?

10 – Should I ignore negative interaction and delete negative comments on my blog?

Read 11-25 at IdentityPR.com

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